User-generated content (UGC) is brand-specific content that is original and created by consumers for consumers and then posted by brands on social media channels. UGC content can include, photos, videos, reviews, testimonials, and more.

Over the course of six months, I turned a passion for content creation into a part-time job. Throughout this process, I utilized market research, trend analysis, and keyword research to identify relevant topics, stay ahead of industry trends, and optimize the content for increased visibility and discoverability.